Middle/Senior PPC Specialist

We’re seeking a Middle/Senior PPC Manager to lead our paid acquisition strategy, driving measurable growth in lead generation and sales opportunities.

Requirements:

• 3–4 years of practical experience managing PPC campaigns for B2B technology or service-based companies.

• Proficiency in Google Ads (Search, PMax). Experience with LinkedIn Ads will be a strong advantage.

• Solid understanding of conversion tracking, UTM structuring and attribution models.

• Experience with GA4, Google Tag Manager.

• Ability to analyze and interpret data to drive performance improvements.

• Proven experience managing campaigns for the U.S. market, with a strong understanding of American buyer behavior and competitive dynamics.

• Experience working in outsourcing environments, handling diverse international clients and adapting strategies to different business needs.

Responsibilities:

• Take full ownership of paid acquisition across Google Ads.

• Develop and manage a full-funnel strategy that attracts, engages, and converts high-quality prospects, focusing on building a qualified pipeline, not just generating leads.

• Continuously experiment and optimize: test, learn, and scale what delivers results.

• Monitor performance metrics such as CPC, CPL, ROAS, conversion rates, and pipeline impact. Take decisive action when performance dips.

• Interpret trends, identify patterns, and make smart, data-informed decisions that drive growth.

Skills:

• Strong analytic mindset — you rely on data to guide decisions but aren’t afraid to trust your instincts.

• Creative and curious, you’re always exploring new ideas and approaches.

• Comfortable working independently.

• English — upper intermediate.

• Good communication skills.

If this sounds like the right opportunity for you, we’d love to hear from you — send us your resume and let’s talk!